![]() UTM parameters work with analytics programs to give you a detailed picture of your social media results. Don’t worry, you can make the link easier on the eyes using a URL shortener, as you’ll see in the next section of this post. The UTM parameters are everything that comes after the question mark. Here’s a UTM example link with parameters in place: This might sound technical, but UTM parameters are actually very simple and easy to use. They include information about the link’s placement and purpose, making it easier to track clicks and traffic from a specific social media post or campaign. UTM parameters are just short pieces of code that you can add to links - for example, the links you share in your social posts. Hence, URL shorteners can be seen as an investment to gain a better understanding of an organisation’s target audience.Bonus: Download a free guide and checklist to help you convince your boss to invest more in social media. They can be a way to track how much traction the link is getting, which is invaluable for seeing how people are responding to a particular post. However, shorteners can do much more than just shorten the URL. A URL shortener software cleans up social messages by taking out the random numbers, letters and dashes and replacing them with easy-to-read words. URL shorteners are an essential asset for any business that interacts with customers or other businesses online. Choose from some of the best URL shorteners for businesses Businesses using Bl.ink enjoy other features like unmatched security, seamless integration and access from anywhere. īusinesses looking to convert their URLs into word-based links should take a look at Bl.ink, they offer both free and paid accounts. ![]() Businesses don’t have to sign up to use the core service, but if they want to know the clicks and engagement for the URL, then you need to create an account, which is free. It's a free service where you can simply load the URL onto the homepage to have it shortened. īusinesses that don't have much of an interest in spending money on URL shortener accounts can try Bit.do. This is great for small businesses that don't have the budget for premium link shorteners. In addition, businesses can extract statistics on the links from the website. ![]() It is a concise, straightforward URL shortener that allows users to shorten and customise the URLs. The service is accessible on mobile phones for both iOS and Android app, as well the Chrome desktop browser. Hyperlink is a URL shortener that does more than just shorten the URL, it can inform businesses with push notifications whenever links are clicked on. However, they still offer a free trial account for those who want to try what’s on offer without paying for it upfront. Rebrandly is a well-known URL shortener but it is mostly known for its paid account. This is a great asset for businesses with a multi-region website who want to direct traffic from certain locations to their regional websites. Geo Link is a URL shortener with one important distinction: Businesses can redirect users to location specific domains. While it's free, it doesn't offer the same level of service as other URL shortening products. It's a free service that offers URL shortening, customisation along with basic analytics. īusinesses or freelancers weary of URL shortening services should consider. Of course, businesses can track the number of clicks generated. LiveChat is a well-known URL shortener that comes with several useful features like a built-in URL builder to tag links with UTM parameters and customise the URL string. Businesses planning on using Ow.ly should use it through the Hootsuite dashboard because it is more secure, ideal if an entire team is going to be using the URL shortening service. This URL shortening service comes with its own set of metrics, so businesses can see how the links are performing and use that information to their advantage. ![]() Ow.ly enjoys immense recognition because of its association with Hootsuite. Bitly is probably the most well known because of its strong association with Twitter, but by getting a free account, businesses not only access the URL shortener service but also simple analytics services that track the number of clicks, the location of the clickers and top sharers.
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